Despite there being lots of uncertainty at the moment, Spotify’s audience continues to grow and consumption is on the rise, making it a reliable place for advertisers to reach audiences where they are. “Wrapped is a flagship moment for the brand and this year we saw an opportunity to share the insights we have access to with advertisers through a dedicated digital experience, so that we can support their strategic decision making going into 2021. At Spotify we are in a unique position as we see shifts in culture play out on the platform – whether that is what people are listening to or how they are listening,” said Rak Patel, Head of Sales UK and Pan-EMEA at Spotify. “There’s no doubt that audio streaming habits, like most others, have shifted during the pandemic. Spotify is also providing ‘best practices’ about how advertisers can use audio to best reach their target audiences throughout the Wrapped experience. Advertisers are able to use the experience delve into the music that their target audiences listen to and use this information to their advantage in future campaigns. Thank you, Taylor Swift, for getting us through August and the rest of 2020.
Spotify 2020 Wrapped for Advertisers, developed alongside Huge, highlights the music streaming platform’s first-party data and insights about the listening behaviours of its 320m users. This year, we spent a lot of time at home. On Twitter, Facebook, and Instagram.Spotify has built on the generally positive response to its 2020 Wrapped campaign by launching a version of the experience specifically for the advertising community. Spotify will also roll out its Wrapped experience for podcasters and artists to see how many streams their podcasts and songs received this year.įollow HT Tech for the latest tech news and reviews, also keep up with us Spotify Wrapped is based on your listening habits from January 1 to October 31 of that year, so it usually doesnt come out any sooner than December.
#Spotify wrapped 2020 free
Spotify’s Wrapped 2020 experience is available to Premium and free users. Spotify has also launched new personalised playlists based on the songs you listened to this year. There’s Tastemaker for users whose playlists gained new followers, Pioneer for users who listened to one song before it hit 50,000 streams, and Collector for users who added a good number of songs to playlists. Spotify also shows the number of minutes you spent listening to podcasts this year.Īnother new addition for Spotify Premium users is badges. Apple does not offer anything similar to Spotify Wrapped but there’s a way via which you can find the top songs you have listened to in a year. For more Wrapped behind the scenes, check out our Spotify: For the Record podcast.
Plus, keep scrolling to find the rest of the top tracks, artists, and podcasts of the year. Judging by when it landed in previous years, it will likely. Do not log in but instead click on the Start button. From there, you’ll be able to replay your 2020 Wrapped experience, as well as stream your personalized playlists, such as Your Top Songs 2020, Missed Hits, and On Record. Spotify Wrapped always debuts in the first week of December, so the 2021 iteration will arrive any day now. There’s also a story behind your top song of the year with details from your first stream to the 100th stream. To view Spotify Wrapped 2020 that’s based on the listening habits of all Spotify users, simply open this link. There are in-app quizzes for you to choose which one was your top artist, podcast and decade that you streamed on Spotify.